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Current and Future Trends in Physician E-Sampling Programs for the Pharmaceutical Industry | ||
By: PR Newswire Association LLC. - 05 Sep 2015 | Back to overview list |
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CHAPEL HILL, N.C., Sept. 4, 2015 /PRNewswire/ -- Physician E-sampling is becoming well established across many companies and therapeutic areas, and has become a key marketing sales tactic in recent years. However, some organizations are still slow to fully adopt E-sampling as a supplement to traditional sampling. According to research by benchmarking firm, Best Practices, LLC, physician E-sampling has been seeded across multiple therapeutic areas- including diabetes and most other large chronic areas. While E-sampling has been in place for five or more years at many companies, 1/4 of the benchmark class is still new to the channel. Physician E-sampling innovation seems to be stimulated simultaneously by difficulty reaching physicians, sales resource limitations and evolving specialty models. The related report, "Current and Future Trends in Physician E-Sampling: Managing for Superior Sales, Access, Service & Cost Benefits," identifies and documents current practices and trends in physician E-sampling across the biopharmaceutical industry. Key study objectives were:
This report will help organizations to improve the efficiency and effectiveness of their E-sampling programs through the benchmarks provided by 31 leaders at 22 organizations, including nine Top 25 pharma companies. To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1160.htm For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/. ABOUT BEST PRACTICES, LLC
SOURCE Best Practices, LLC |
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Copyright 2015 PR Newswire Association LLC. | Back to overview list |