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Effective Marketing Services Group Critical for Pharmaceutical Brand Recognition | ||
By: PR Newswire Association LLC. - 22 May 2015 | Back to overview list |
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CHAPEL HILL, N.C., May 22, 2015 /PRNewswire/ -- Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success. Research and consulting leader Best Practices, LLC conducted a study to provide pharmaceutical and biotech marketing managers with metrics detailing the level of investment (FTEs and budget) that are being channeled into marketing operations of global pharmaceutical companies. Pharmaceutical and biotech marketing managers can utilize this report to benchmark their own resource levels against their peers. "Resource Benchmarks for Global Pharmaceutical Marketing Services" provides important benchmarks that will help marketing leaders ascertain whether their marketing services group is being funded and staffed adequately to drive organizational success. Key study topics are:
The 61-page study provides an array of perspectives on the staffing and resource levels among marketing services groups for pharmaceutical and biotech companies that operate in the global market. The research is based on survey responses from 12 biopharmaceutical executives. To learn more about this report, download a complimentary report excerpt at http://www.best-in-class.com/rr1352.htm. For related research, visit our Best Practices, LLC Web site at www.best-in-class.com. ABOUT BEST PRACTICES, LLC SOURCE Best Practices, LLC |
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Copyright 2015 PR Newswire Association LLC. | Back to overview list |