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Dramamine® Celebrates its 75th Anniversary by Reviving an Unexpected Partner: The Barf Bag | ||
By: PR Newswire Association LLC. - 03 Apr 2024 | Back to overview list |
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The nausea-fighting brand is highlighting the cultural impact of barf bags and ushering them into a new era with a documentary, a limited-edition collection of upcycled bags and a custom wearable art piece made from vintage bags TARRYTOWN, N.Y., April 3, 2024 /PRNewswire/ -- 1949 was a big year for barf, welcoming the invention of the barf bag and Dramamine®. Seventy-five years later, Dramamine, a Prestige Consumer Healthcare brand, thrives as the number one brand for motion sickness relief, but as Dramamine has risen in popularity, the use of barf bags has sadly diminished. To commemorate the joint anniversary, Dramamine® is breathing new life – not barf – into the paper product with a mission to save its fellow partner in puke. "The Last Barf Bag" campaign announced today by Dramamine®, alongside agency partners FCB Chicago, 360PR+ and The Shipyard, explores the cultural impact of a humble yet crucial American invention made all but defunct due to Dramamine's effectiveness in preventing unexpected upchucks. Through a new documentary, a collection of upcycled, repurposed bags and a pop-up museum exhibition, Dramamine is paying tribute to a once iconic part of our culture and history, nodding to the manufacturers, collectors, and nausea sufferers as they fill barf bags with new purpose and save their industry from irrelevance. "We're not saying that Dramamine has caused the demise of the barf bag, but we are saying that Dramamine is effective in minimizing their use, and we feel bad about that," said Erica Nesbitt, Senior Brand Manager of Dramamine at Prestige Consumer Health. "The 75th anniversary of both inventions felt like the right time to commemorate barf bags' contributions to culture and even rewrite what the future holds for them after Dramamine's impact has made their intended purpose all but obsolete." 'The Last Barf Bag' Documentary 'This is Not A Barf Bag' Limited Edition Collection Dramamine commissioned artist and creative director known for her appearance on NBC's Making It, Jessie Bearden, to display her craft on a new type of novel canvas…vintage barf bags. Bearden created a custom-made puffer coat using the colorful, patterned barf bags from around the world as material for a unique, only-of-its-kind item and exhibition piece. The puffer can be previewed at TheLastBarfBag.com today through April 17 at 12pm EST, when it will open up for one lucky consumer to secure the ultra-limited edition drop for just $7.50, a nod to the 75th anniversary milestone. "The unique look of vintage barf bags and their various colors and designs actually make a great template for a totally one-of-a-kind textile, and that's what inspired me to create a jacket," said Bearden. "I use a lot of unorthodox materials in my work, but a barf bag is a first! It makes me so happy knowing the piece will give a new life to these barf bags and I hope it serves as a conversation starter for the one lucky person who gets to wear it and spread the news of Dramamine's The Last Barf Bag project." Barf Bag Collection Exhibition Following the exhibition, its collections and contents will be available to be viewed online. Consumers can pay their tributes to the barf bag's cultural impact and secure their piece of barf bag history by visiting TheLastBarfBag.com. Follow @DramamineOfficial for more information. ABOUT DRAMAMINE® With 75 years of experience, Dramamine® is the leader in nausea relief with a wide range of solutions created to help Americans unwanted bouts of barf. For more information on Dramamine® products, including Dramamine® Original Formula, Dramamine® Non-Drowsy, and the newest Dramamine® Ginger Chews, and for a list of retailers, visit www.Dramamine.com. ABOUT PRESTIGE CONSUMER HEALTHCARE INC. Contact:
View original content to download multimedia:https://www.prnewswire.com/news-releases/dramamine-celebrates-its-75th-anniversary-by-reviving-an-unexpected-partner-the-barf-bag-302107124.html SOURCE Dramamine |
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