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Zocdoc Introduces Guided Search, Helping Patients More Confidently Connect with the Right Providers | ||
By: PR Newswire Association LLC. - 13 Feb 2024 | Back to overview list |
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Upgraded search makes it easy for patients to select the right provider for their needs and helps providers vet patients to ensure they're a good fit for their practice NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Zocdoc, the leading healthcare marketplace that makes it easy for patients to find and book in-person or virtual care across over 250 specialties and more than 18,000 insurance plans, today introduced Guided Search. This new search experience intuitively provides patients with a more tailored set of results based on their unique care needs so they can select the right provider and book with greater confidence. Introducing Guided Search The patient-provider pairing process can be a challenge for both parties. According to a new Zocdoc survey of over 1,000 U.S. patients nationwide, nearly three out of five (57%) say they have shown up to an appointment to find out the doctor wasn't the right fit for their medical needs. At the same time, roughly one in four providers (24%) say they often see new patients who are not the right fit for their medical expertise. Guided Search aims to take the guesswork out of the decision-making process for patients, and it improves the fit of new patients coming to a provider's practice. With Guided Search, patients no longer need to know whether they're seeking, for example, a psychologist versus psychiatrist, or an optometrist versus ophthalmologist. They just need to know their symptoms and what they're seeking treatment for (e.g. panic attacks, eye floaters), and Guided Search will serve them the most relevant, in-network doctors for their unique needs. Guided Search may also help patients discover more about a provider's scope of practice — for instance, that they can see a dermatologist for hair loss concerns. "We know that choosing the right provider is very important to patients, but far too often, that decision-making process can feel confusing and overwhelming," said Oliver Kharraz, MD, Zocdoc founder & CEO. "We introduced Guided Search to give patients greater control, more confidence and ultimately peace of mind that they're selecting a provider who is able to see and treat them for their specific needs." Guided Search not only improves the patient experience, it improves the provider experience as well. A provider's most valuable asset is their time, and Guided Search helps providers vet patients to ensure they are a good fit for the practice and help providers better prepare for visits. In particular, Guided Search:
Zocdoc is already seeing positive signs that its new search experience is working as intended. In its Beta phase, Guided Search increased search-to-booking conversion rates by up to 14%. Additionally, Guided Search is helping patients find doctors who are best suited to address specific care needs or concerns; for example, the company has seen a +100% increase in users booking appointments for pregnancy care, a +190% increase in users booking dermatologists for cosmetic care, and a +200% increase in users booking dermatologists for hair loss. The Guided Search launch marks a major advancement in Zocdoc's marketplace provider search and booking functionality. When the company first launched in 2007, it asked users to begin their search by selecting a specialty from an alphabetized list in a drop-down menu. In 2017, Zocdoc moved away from specialty-based search with the launch of Patient-Powered Search, a free-text field using users' natural language inputs. Today, Guided Search builds on Zocdoc's patient-provider scheduling leadership by gathering important context as part of a user's search, ultimately improving the fidelity of the pairing for both patients and providers. Survey Says… Zocdoc recently surveyed patients and providers alike to better understand what qualities they're looking for in one other. Among other findings, the results revealed some interesting discrepancies in respective preferences:
Patient survey methodology Provider survey methodology About Zocdoc While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across each state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they're seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve. Media Contact: View original content:https://www.prnewswire.com/news-releases/zocdoc-introduces-guided-search-helping-patients-more-confidently-connect-with-the-right-providers-302060150.html SOURCE Zocdoc, Inc. |
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Copyright 2024 PR Newswire Association LLC. | Back to overview list |