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CDC Foundation's Live to the Beat campaign spotlights cardiovascular disease in Black women, issuing a call-to-action to help Black women prioritize self-care for their own heart health | ||
By: PR Newswire Association LLC. - 01 Feb 2024 | Back to overview list |
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ATLANTA, Feb. 1, 2024 /PRNewswire/ -- The Centers for Disease Control and Prevention (CDC) reports heart disease kills more women than all cancers combined. Black women are bearing the brunt of the toll cardiovascular disease (CVD) is having on women in the United States. CDC data show Black women are nearly 60 percent more likely to have high blood pressure, and they experience higher rates of cardiovascular disease, coronary disease and stroke deaths when compared to non-Hispanic White women. CDC Foundation's Live to the Beat campaign is launching a "Heart2Heart Challenge" to encourage Black women to give themselves permission to prioritize self-care for their own heart health. "Black women are the figurative heartbeats of Black families and communities, but many of their own hearts are in trouble. CDC data show they make up the majority (60%) of African American caregivers and have a greater risk of poor physical and mental health themselves," said Dr. Leandris Liburd, acting director, CDC's Office of Health Equity. "We know many negative CVD outcomes for Black women can be traced to external and systemic factors outside of their control. The good news is we also know most CVD can be prevented with appropriate medical care and lifestyle changes, including changes that can begin as small steps." The Live to the Beat campaign launched the "Heart2Heart Challenge" this American Heart Month with one central message: self-care is health care. The Challenge includes three calls to action for Black women:
"Black women have a long and fraught legacy of caring for others in the United States, often to the detriment of their own health. The stereotype of the 'strong black woman' is a cultural trope that has not helped as research shows it is associated with increased symptoms of anxiety and depression, and lower availability of emotional support," said Kinetra Joseph, campaign director, CDC Foundation. "This 'Heart2Heart Challenge' is about reminding Black women they don't have to put their own health on the backburner. Even as we are promoting self-care for heart health, we want more Black women to know that doesn't mean taking all the steps at once or all on your own. You can practice self-care in small steps, ask family or friends for support and even connect with healthcare professionals or community support programs to get help where you need it." Now entering its third year, the CDC Foundation's Live to the Beat campaign is CDC's first national cardiovascular disease prevention campaign developed for the Black community. Since its launch, the campaign has produced a suite of 65 culturally-relevant health promotion and education resources; generated more than 498,000 connections to health education content online; engaged more than 18,000 people through community wellness activities; and made more than 5,600 referrals to community health resources. The "Heart2Heart Self-Care Party" will take place at House of Hope Event Center in Atlanta on February 24 from 1:00 – 6:00 p.m. EST. To attend, individuals can register for the in-person event in Atlanta or learn how to join the event online by visiting the Heart2Heart website at LivetoTheBeat.org/Heart2Heart. About CDC Foundation About "Live to the Beat" Media Contacts: Farah Noel Amy Tolchinsky View original content to download multimedia:https://www.prnewswire.com/news-releases/cdc-foundations-live-to-the-beat-campaign-spotlights-cardiovascular-disease-in-black-women-issuing-a-call-to-action-to-help-black-women-prioritize-self-care-for-their-own-heart-health-302050060.html SOURCE CDC Foundation |
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Copyright 2024 PR Newswire Association LLC. | Back to overview list |