|Entourage Health's Color Cannabis Receives 2022 ADCANN Award for Canadian Marketing Campaign of the Year|
|By: GlobenewsWire - 25 Jan 2023||Back to overview list
TORONTO, Jan. 25, 2023 (GLOBE NEWSWIRE) -- Entourage Health Corp. (TSX-V: ENTG) (OTCQX: ETRGF) (FSE:4WE) ("Entourage" or the "Company"), a Canadian producer and distributor of award-winning cannabis products and brands, is pleased to announce Color Cannabis as a winner of the 2022 ADCANN Award for Canadian Marketing Campaign of the Year. The 'Just Add Color' campaign educates consumers on the correlation between the colour associated with a particular strain and its potential effect on moods.
Across Canada's cannabis industry, the ADCANN Consumer Choice Awards celebrate exceptional creativity in marketing and advertising. Over 120,000 votes were cast across 14 categories to select the best campaigns, companies, and individuals recognized for being industry disruptors.
The award underlines Color's ability to enrich the experience of the consumer through its products. Speaking to the brand's overall success in the market, ‘Mango Haze’ was a top seller for 2022 in the pre-rolls category on OCS.ca, Ontario’s online cannabis retailer which delivers to consumers in every corner of Ontario.1
"This category-defining campaign reflects the creativity and expertise of our accomplished teams. With this campaign, we have redefined how consumers react to brands and products, setting a new industry standard that exceeded expectations," said Nikki Thomas, Director of Marketing, Commercial Brands. "It is a great honour to be included with such an esteemed group of industry leaders and we’d like to congratulate all the nominees."
Color Theory was a concept developed in collaboration with Toronto-based creative agency, Scale Projects and ideation partner, Smaller Agency.
Throughout January, Color and Saturday introduced a variety of innovative products through the expansion of the Company’s product portfolio. In the following months, consumers will continue to have access to new cultivars.
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Forward Looking Information This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation which are based upon Entourage's current internal expectations, estimates, projections, assumptions and beliefs and views of future events. Forward-looking information can be identified by the use of forward-looking terminology such as "expect", "likely", "may", "will", "should", "intend", "anticipate", "potential", "proposed", "estimate" and other similar words, including negative and grammatical variations thereof, or statements that certain events or conditions "may", "would" or "will" happen, or by discussions of strategy.
The forward-looking information in this news release is based upon the expectations, estimates, projections, assumptions and views of future events which management believes to be reasonable in the circumstances. Forward-looking information includes estimates, plans, expectations, opinions, forecasts, projections, targets, guidance or other statements that are not statements of fact. Forward-looking information necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; loss of markets; future legislative and regulatory developments; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the cannabis industry in Canada generally; the ability of Entourage to implement its business strategies; the COVID-19 pandemic; competition; crop failure; and other risks.
Any forward-looking information speaks only as of the date on which it is made, and, except as required by law, Entourage does not undertake any obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. New factors emerge from time to time, and it is not possible for Entourage to predict all such factors. When considering this forward-looking information, readers should keep in mind the risk factors and other cautionary statements in Entourage’s disclosure documents filed with the applicable Canadian securities regulatory authorities on SEDAR at www.sedar.com. The risk factors and other factors noted in the disclosure documents could cause actual events or results to differ materially from those described in any forward-looking information.
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1 Ontario Cannabis Store Bestselling Pre-Rolls 2022
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