|MYOS RENS Technology Launches 'Yolked®', Its Sports Nutrition Product, With The Vitamin Shoppe® Nationwide|
|By: PR Newswire Association LLC. - 11 Dec 2018||Back to overview list
CEDAR KNOLLS, N.J., Dec. 11, 2018 /PRNewswire/ -- MYOS RENS Technology Inc. ("MYOS" or "the Company") (NASDAQ: MYOS), a biotherapeutics and bionutrition company and the owner of Fortetropin®, a proprietary bioactive composition derived from fertilized egg yolk that helps build lean muscle, announced today that The Vitamin Shoppe® will distribute MYOS' muscle-enhancing sports nutrition product line, 'Yolked®' formulated with Fortetropin®. The Vitamin Shoppe® will be the first retailer to carry Yolked® at its 775 store locations across the U.S. and online at vitaminshoppe.com later this month.
Yolked® is an all-natural product designed to work in conjunction with your sports protein of choice and helps your body utilize that protein more efficiently. Due to its key ingredient Fortetopin®, made through a patented process that maintains the vital nutrients of fertilized egg yolks to build more lean muscle and decrease muscle loss, Yolked has been clinically shown to build up to 8 pounds of muscle mass in as little as 12 weeks. Up until now, Yolked has only been available to collegiate athletic programs and not readily accessible to the general public. With its nationwide launch into The Vitamin Shoppe®, athletes of all levels can purchase Yolked and experience the benefits of its high-performance formulation.
Joseph Mannello, Chief Executive Officer of MYOS, commented, "We are very pleased to partner with The Vitamin Shoppe®, one of the largest and most respected companies in the industry, whose customers have an overwhelming demand for new, safe, all-natural and effective nutritional supplement products. The Vitamin Shoppe® recognizes that Yolked®, formulated with Fortetropin®, is not only great-tasting and good for you– it is also protein's perfect partner in that it enables the body to utilize protein more efficiently to build muscle mass and size. Yolked greatly complements the growing protein categories and we believe it will draw additional consumers to the segment."
"When it comes to innovation, we are extremely selective with what we bring to market as it must first resonate with our customers and meet their needs and expectations," said Mark Hilton, Vice President of Merchandising at The Vitamin Shoppe®. "We feel that Yolked® will make an excellent addition to our portfolio of offerings as it is a truly unique product that's clinically proven to increase muscle growth and lean body mass, which are both key components our customers look for when choosing their sports nutrition solutions."
Yolked® will be available at The Vitamin Shoppe® stores and online at vitaminshoppe.com beginning December 30, 2018 for $99.99.
About the Vitamin Shoppe, Inc. (NYSE: VSI)
About MYOS RENS Technology Inc.
These statements have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure or prevent any disease.
View original content to download multimedia:http://www.prnewswire.com/news-releases/myos-rens-technology-launches-yolked-its-sports-nutrition-product-with-the-vitamin-shoppe-nationwide-300762931.html
SOURCE MYOS RENS Technology
Copyright 2018 PR Newswire Association LLC.
|Back to overview list|